How much does Etsy take in 2026? The complete answer.

"How much does Etsy take" is the most-searched seller question on Etsy for a reason: the answer depends on several overlapping fees, and Etsy doesn't publish a single "this is your take-home" calculator. This piece walks through every fee, shows the math on realistic sale prices, and arms you with the one-number answer you need for pricing decisions.

The short answer by sale type

Sale scenario	Etsy takes	You keep
$25 sale, no Offsite Ads	$2.83 (11.3%)	$22.17
$25 sale, 12% Offsite Ads	$5.83 (23.3%)	$19.17
$25 sale, 15% Offsite Ads	$6.58 (26.3%)	$18.42
$50 sale, no Offsite Ads	$5.08 (10.2%)	$44.92
$50 sale, 15% Offsite Ads	$12.58 (25.2%)	$37.42
$10 sale, no Offsite Ads	$1.48 (14.8%)	$8.52
$10 sale, 15% Offsite Ads	$2.98 (29.8%)	$7.02

Notice the effective rate is higher on smaller sales — that's the fixed $0.25 payment processing component being proportionally bigger on low-priced items.

The five fees, explained

1. Listing fee — $0.20 per listing

Charged when you publish a new listing and when it auto-renews (every 4 months or after a sale). Flat per listing, regardless of sale price. On a digital product with quantity 999, you pay $0.20 roughly every 4 months per listing. On a one-of-one physical item, you pay $0.20 per sale.

2. Transaction fee — 6.5% of sale total

The headline fee. 6.5% of whatever the buyer pays, including shipping. If you charge $5 shipping on a $20 item, the fee is 6.5% of $25, not 6.5% of $20. This catches a lot of sellers who only apply 6.5% to the product price.

Etsy raised this from 5% to 6.5% in 2022. It hasn't changed since.

3. Payment processing — 3% + $0.25 (US), varies by country

Covers credit card processing, fraud protection, payment infrastructure. Country-specific rates:

• US: 3% + $0.25
• UK: 4% + £0.20
• EU (most countries): 4% + €0.30
• Canada, Australia: 3% + fixed local-currency amount

The fixed component is what makes low-priced items disproportionately expensive. On a $5 sale, the $0.25 is 5% of the sale; on a $100 sale, it's 0.25%.

4. Offsite Ads — 12% or 15% (conditional)

The fee that catches new sellers off-guard. Etsy advertises your listings on Google, Facebook, and other platforms. When a buyer clicks one of those ads and purchases within 30 days, Etsy charges:

• 12% if your shop has made less than $10,000 USD in the last 12 months
• 15% if your shop has made more than $10,000 in the last 12 months

Shops below $10K can opt out. Shops above cannot — once you cross that threshold, you're enrolled automatically and the 15% applies to every ad-driven sale. For most mid-sized shops, 10–30% of sales come through Offsite Ads, which means the effective fee on your total revenue lands somewhere between 14% and 22% depending on the mix.

5. Regulatory operating fee — 0.25% to 1.1% (regional)

Smaller, country-specific fee Etsy introduced in 2024 to cover regional digital services taxes. Applies in UK, France, Italy, Spain, Turkey, and some other jurisdictions. US sellers pay zero. If you're in an affected region, add 0.25% to 1.1% depending on country.

What sellers miss

Shipping is part of the sale for fee purposes. The 6.5% transaction fee applies to product + shipping total. Charging "actual shipping" instead of "flat rate" doesn't save you fees — you pay Etsy on the shipping either way.

Refunds don't return all fees. If a buyer refunds, Etsy returns the transaction fee and Offsite Ads fee. They do not return the payment processing fee. A refunded $25 sale still costs you ~$1.00 in payment processing.

Etsy Ads is separate from Offsite Ads. Etsy Ads is the internal promoted-listings program you pay a daily budget for. Offsite Ads is Etsy advertising on external platforms. Both exist, both cost money, they're not the same thing.

Currency conversion adds 2.5%. If your buyer pays in a different currency than your shop, Etsy charges 2.5% on top to convert.

How to price for the take-home you want

Rule of thumb: multiply your desired take-home by 1.18 to cover base Etsy fees without Offsite Ads, or 1.35 if Offsite Ads is a significant part of your sales mix.

• Want $20 in your pocket, no Offsite Ads → list at $23.60
• Want $20 in your pocket, mixed Offsite Ads → list at $27
• Want $50 net, no Offsite Ads → list at $59
• Want $50 net, mixed Offsite Ads → list at $67.50

If you've been pricing based on the 6.5% headline number alone, you've been leaving 4–10% of revenue uncovered. The fix is a single calculator and a willingness to round up a dollar or two.

The calculator shortcut

The BulkListingPro Etsy fee calculator handles all of this — country, currency, Offsite Ads toggle, exact dollar math. Plug in what you want to take home, it tells you what to list at. Free to use, no signup required.

Does it compare to other platforms?

Rough benchmark:

• Etsy: 11-14% baseline, 25-28% with Offsite Ads
• Amazon Handmade: 15% referral fee + $39.99/month subscription (once you're Pro)
• Shopify: 2-3% transaction fee + your $29-$299/month subscription
• Gumroad: 10% flat per sale, no subscription

Etsy brings you traffic; Shopify doesn't. That's the hidden trade. A $50 Etsy sale netting you $44 plus Etsy sent the buyer beats a $50 Shopify sale netting you $48 where you had to find the buyer yourself. For small sellers without an audience, Etsy's fees are usually worth what they're buying.

The bottom line

Etsy takes 11–14% on a typical sale without Offsite Ads and 25–28% when Offsite Ads triggers. Price with that math in mind, not with the 6.5% headline. Use the calculator. And if you're under $10K/year, seriously consider opting out of Offsite Ads until you're sure those sales are profitable.